3 Reasons Why Collaborative Efforts In The Workplace Fail.


When collaboration fails, the company/workplace slowly rots, losing the diverse qualities its members have to offer. Conflicts also increase. Why does collaboration in the workplace fail? Below are 3 factors that contribute to failed collaborative efforts in the workplace.

- Lack of Trust. - What's the value of your word? Has your integrity recently been compromised? How dependable are you? Can your associates and peers count on you?
- Lack of Effective Leadership. - Do you effectively motivate others? Do you make valuable contributions? Do you acknowledge and appreciate others for their contributions? Are you goal oriented? Are you supportive?
- Lack of Effective Communication. - Are you as a good/active a listener as you are a speaker? Are you confident? Are you prepared? Persuasive? Concise? Are your ideas structured and clear?
PRIMUS Business Management Says: Walk a mile in your coworkers shoes! You'll be glad you did. Take a moment to understand your colleagues. Understanding them, engaging them, creating and building with them, all help ensure success in business.

Women’s History Month Spotlight: Oprah Winfrey


This week we celebrate one of America’s most powerful women in business and entertainment. Often referred to as the “Queen of Media” she discovered a knack for public speaking and debate while attending high school. This earned her a part-time job in radio and, later, a scholarship to Tennessee State University. Her long-running Oprah Winfrey Show was the highest-rated television talk show in U.S. history.

The media mogul overcame a rough childhood. She was raised on a farm in one of America’s poorest communities. A survivor of serial abuse and rape, she became an advocate and voice for women who have experienced abuse everywhere. She is considered the greatest African American Philanthropist, making substantial contributions to women’s’ causes and international efforts.

In fall 2016, she's worked on back-to-back roles on the biopic 'The Immortal Life of Henfrietta Lacks' and 'A Wrinkle In Time,' a novel adaptation. Ratings at the Oprah Winfrey Network continue to climb. The June premiere of megachurch drama "Greenleaf" was the network's most-watched debut, with 3.04 million viewers. Her long and successful history as an actress, producer, and media proprietor, as well as her philanthropic work ,make her an inspiration to women in business and media everywhere.

Women’s History Month Spotlight: Alexa Von Tobel


Alexa Von Tobel started her career at Morgan Stanley but soon left to invest $75,000 into her company LearnVest. LearnVest quickly recruited advisors like the former CEO of the Huffington Post, as well as other influential women in business. After securing $1.1million in funding, in 2009 the website took off and has since signed up over 100,000 members. LearnVest focuses on helping young women develop good financial habits early on in life. Today the company has raised over $5.5 million in funding, and with an experienced team behind it they are poised for growth. In April 2014, von Tobel was selected as a member of the Presidential Ambassadors for Global Entrepreneurship. She is also the author of the New York Times bestseller “Financially Fearless.” Her pioneering spirit, as well as her advocacy for financial literacy for women, make her an inspiration to young women entrepreneurs everywhere.

Women’s History Month Spotlight: Indra Nooyi


This week we celebrate one of America’s most powerful women in business. Indra Krishnamurthy Nooyi is an American business executive and the current Chief Executive Officer of PepsiCo. She has also held business strategy positions with companies like Motorola and Asea Brown Boveri. PepsiCo is now the one of the largest food and beverage businesses in the world by net revenue. She holds a stellar record of improving production costs and decreasing corporate spending on junk foods. She also holds a stellar record of improving overall net revenue. She has also pushed the company into healthier food and drink offerings and alternatives. Many think that healthier acquisitions may come in the near future, as Nooyi works to diversify, transitioning out of the declining soda industry.

Nooyi serves as an Honorary Co-Chair for the World Justice Project. The World Justice Project works to lead a global effort to increase public awareness about the foundational importance of the rule of law. The project works to stimulate government reforms, and develop practical programs at the community level, advocating for opportunity and equity within these communities. Her efforts in community, as well as her work in changing the food and beverage industry make her an inspiration to women in business everywhere.

Women’s History Month Spotlight: Ursula Burns


Ursula Burns often referred to as the corporate innovator, is the first African-American woman to hold the position of CEO for a Fortune 500 company. A 30-year veteran of the Xerox Corporation, she held the position of CEO from 2009 through December of 2016. Ursula Burns started her career at Xerox as a summer intern roughly 37 years ago and rose up through the ranks to become the first African American woman to lead one of the nation’s largest publicly traded companies. In 2014, Forbes rated her the 22nd most powerful woman in the world. Burns is also among the founding board directors for “Change the Equation.” Change the Equation is an organization dedicated to improving STEM-based education in the United States. Her efforts in community and education, as well as her pioneering business spirit make her an inspiration to women in business everywhere.

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Black History Month Spotlight: Barack Obama


Barack Hussein Obama is perhaps one of the most significant figures in African-American history. Barack Obama is the first African-American to serve as the President of the United States. Obama graduated from Harvard Law School, where he was the first African-American president of the Harvard Law Review. He was a widely known civil rights attorney and professor of constitutional law. He would go on to serve in the Illinois State Senate from 1997 to 2004, as well as in the U.S. Senate representing Illinois from 2005 to 2008.


The Barack Obama administration took steps to help the hardest-hit Americans during what was the biggest financial crisis since the Great Depression. Without the Recovery Act’s boost to household incomes, the poverty rate would have increased an additional 1.7 percentage points—meaning an additional 5.3 million Americans would have slipped into poverty in 2010.


The Obama administration didn't give up on entrepreneurs and aspiring small business owners. The Barack Obama Administration provided incentives for companies and small businesses to hire unemployed veterans and disconnected youth, overseeing the creation of over 250,000 jobs in rural America between 2014 and 2015. This contributed to a 3.4% increase in household incomes in these areas that year alone. The administration also funded investments in smart grid technology, renewable energy, and energy efficiency programs creating many more jobs for everyday Americans. His administration used the proceeds from the Troubled Asset Relief Program (TARP) to stabilize banks that lend to small businesses. He signed legislation that expanded SBA lending programs and created new sources of credit for small businesses. The Obama administration also established two new small business credit programs—the State Small Business Credit Initiative and the Small Business Lending Fund and cut taxes 18 times for small businesses. These programs and incentives gave way to countless black owned businesses. His advocacy for civil rights, and his economic philosophy make him one of the most noteworthy contributors to African American culture and small business.

Black History Month Spotlight: Thomas Burrell


Thomas Burrell, often referred to as “The Dean of Black Advertising” is among the World’s most dynamic pioneers in advertising and marketing. In 1971, the African American market and buying power soared. He founded Burrell Communications Group to fill the need for advertising tailored to this growing market. Some of his most noteworthy and long-time clients include Coca-Cola and McDonalds. Burrell Communications Group grew to become the largest African American-owned advertisement firm. He was awarded the Albert Lasker Award for Lifetime Achievement in Advertising in 1986. He also received the prestigious Missouri Honor Medal for Distinguished Service in Journalism from the University of Missouri’s School of Journalism in 1990. Burrell was a pioneer breaking barriers in the media industry. For decades, he challenged the status quo fighting for industry diversification. He pushed for the opportunity for African-American agencies to gain general market accounts. By the time he left the firm, the French agency “Publicis Groupe” owned 49% of the company. He sold the majority shares of the company to his managers, retaining its African American ownership.

His advertising philosophy acknowledged the economic strength of African American communities and their youth, emphasizing the importance of understanding the uniquely beautiful cultural characteristics of these communities. This made him one of the most successful African American advertising executives in American history.

Black History Month Spotlight: Madam C. J. Walker


Madam C. J. Walker is among the most significant women in the history of African-American entrepreneurship. She was one of the first American women to become a self made-made millionaire, often referred to as "The worlds most successful female entrepreneur of her time."

Madam C. J. Walker was able to attend one of the few college programs for cosmetology available in the country at the time. She learned and mastered the science of Black cosmetology. She made her fortune by creating the Madam C. J. Walker Manufacturing Company. The company was successful at creating and marketing hair and beauty products tailored to black women.

Madam C. J. Walker's philanthropic efforts focused on anti-lynching campaigns among other efforts. She took up many political and social causes that sought to improve the standard of living for African-Americans. She also made many financial donations to various education and art programs throughout the country. Her legacy and ingenuity has contributed to, and inspired countless black-owned businesses in America.

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Hire The Right People


Employing people not suitable for the job is one of the biggest mistakes made by entrepreneurs. Employees are an integral part of any business or establishment. They are your team members and if you are working with the wrong set of people, you are bound to fail regardless of how much effort you put into the business. Be sure to take your time and be clear on what is expected when selecting people to hire to build your business.

PRIMUS Business Management says: Make sure you hire experts with relevant experience, the right attitude and a strong work ethic to move your business forward.