“To Discount or Not To Discount?”


Another way to start the year strong for your small business would be to offer discounts/promotional offers for your product or service. Seasonal promotions incentivize the purchase of your product or service. Many small businesses have seen success doing this. Many other small businesses stay away from discounting as they often mean taking a loss to their suggested price point and profit margin. In other words, some businesses can't afford to offer promotions. Which works best for you?

Primus Business Management Says: If you are open to taking a small hit to your profit margin in exchange for increases in business and clients, we recommend promotional offers on your product or service. If not, is there something (an experience, or complimentary product/service) you can offer your target market that your competitors don't?